Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

The company which organises BGIS , claimed it to be India’s biggest battle royale e-sports tournament for the third consecutive year.

Brand Wagon

Krafton Esports India’s Karan Pathak on the company’s view of marketing versus ROI besides expansion to tier-2 cities Premium Story

Brand Wagon

By aligning with one of India's largest private banks, we anticipate synergies that will enhance our capabilities as one of the country's leading private life insurers.

Max Life Insurance’s Rahul Talwar on Axis Group’s investment in the company besides its marketing strategies for LGBTQIA+ community Premium Story

Nitiz Murdia, co- founder of Indira IVF, with Kareena Kapoor Khan at the launch of the campaign (Image: Indira IVF)

Indira IVF launches #IVFkiPehel campaign with Kareena Kapoor Khan as brand ambassador

the film portrays the story of a girl subjected to this taboo and belief

L&K Saatchi & Saatchi releases its new film aiming to challenge menstrual discrimination

eBikeGo onboards Tilak Varma as brand ambassador

Veet launches #BetterWayToWax campaign featuring Triptii Dimri

Shaadi.com collaborates with meme page Ghantaa to launch a campaign

PUMA joins hands with Riyan Parag and Nitish Kumar Reddy

Ashwin Padmanabhan gets promoted to COO of GroupM South Asia

Vedix collaborates with Shoppers Stop to unveil an exclusive shop-in-shop store

Unix India reveals its new brand logo

New Zealand to press ahead with media content pay law

PVR Inox eyes asset-light model in turnaround strategy

Advertising

The rise of deepfakes, convincingly manipulated content to misrepresent someone, have further blurred the lines between the real and the fake.

Google to require disclosures for digitally altered content in election ads

Under Armour launched its campaign ‘ZIDD FOR MORE’ featuring Neeraj Chopra

Meta’s pay or consent model in crosshairs for breaching EU tech rules

Marketing

skipper Rohit Sharma becomes most popular player on social media with 70,222,648 earned engagements

Rohit Sharma emerges as the most popular player; Oman and the USA make it to top 5 favourite teams

After hours with Sumon K Chakrabarti, CEO & co-founder, Buffalo Soldiers

No room for half measures

Media

In an advertisement, Roy lists the advantages of subscribing to VIP Shaadi.com (Image: Shaadi.com)

Shaadi.com launches ad campaign for exclusive VIP matchmaking service called VIP Shaadi.com

How are in-game audio ads taking forward the ‘immersive’ factor of advertising Premium Story

Gaming

NODWIN Gaming expands global presence with full acquisition of Freaks 4U Gaming GmbH

Ampverse DMI appoints Sona Mazumdar to lead new marketing solutions unit

Nazara Publishing and nCore Games partner for FAU-G: Domination release

Digital Marketing

Bite-sized content! Social media marketing tips you didn’t know you needed

BrandWagon Adtalk with Usha International’s Anju Munjal Premium Story

Bite-sized content! 5 SEO practices you didn’t know you needed

Martech

Adobe launches AI-powered content hub for creative asset management

2 out of 3 BFSI leaders dissatisfied with existing martech stacks, reveals MoEngage’s report

From what it is understood, the campaign titled #AllShadesOfYou observes all those who choose to live life authentically, whether through their choice of makeup, clothing, or self-expression.

Colorbar Cosmetics launched its campaign #AllShadesOfYou

As per the report, the campaign also defies the notions of differences, whether background, gender, and more, emphasising the importance…

July 1, 2024 15:35 IST

The campaign consists of celebrities narrating the day they were born again owing to the doctors. (Image Credits: YouTube)

Sun Pharma launches #SecondBirthDate 2.0 initiative with Sushmita Sen on Doctors’ Day

Sushmita Sen, among others, pays tribute to doctors for a second life.

July 1, 2024 14:40 IST

The #Sundamentalfacts campaign consists of five films, each providing insights into sunscreen selection and application.

Wild Stone Code launches #Sundamentalfacts campaign to change sunscreen perception among men

Created by its digital creative partner, popkorn, the campaign aims to promote the understanding and usage of sunscreens, encouraging better…

July 1, 2024 13:35 IST

Ads were down 17.6% from the same month a year earlier, but remained 17.8% higher than pre-pandemic levels

Australia job ads fall 2.2% in June, ANZ-Indeed data shows

Data from Australia and New Zealand Banking Group and employment website Indeed showed job ads fell 2.2% in June from…

July 1, 2024 09:10 IST

"The post-pandemic landscape demands a nuanced approach to digital marketing, one that goes beyond a simple "dos and don'ts" list," Bhojani said (Image: PR Handout)

BrandWagon Adtalk with Godrej & Boyce’s Sumeet Bhojani Premium Story

Sumeet Bhojani, head – brand and strategic insights, Godrej & Boyce, talks to BrandWagon Online about the dos and don’ts…

By Ritarshi Banerjee

June 30, 2024 17:30 IST

Branding beyond products: Building emotional connections and brand communities

Brand communities are a virtual place, sometimes with physical dimensions too

June 30, 2024 15:15 IST

"My childhood dream was to be an IAS officer," Singh said.

Chai pe Charcha with BrandWagon Premium Story

Rubeena Singh, country manager India and MENA, AnyMind Group, talks to BrandWagon Online about her weekends, favourite vacation destination, and…

By Ritarshi Banerjee

June 30, 2024 12:00 IST

Audio-video analytics can track customer movements and interactions, signaling when and where additional staff is needed (Image: Freepik)

From foot traffic to engagement: How audio-video analytics is transforming retail customer interactions

Heat maps generated from video analytics reveal which areas of the store attract the most traffic

June 30, 2024 09:25 IST

The number is about 30% lower than the 73 million people who watched the candidates’ first face-off in 2020, and among the three lowest-rated first presidential debates since 1976.

Biden-Trump debate draws over 51 million TV viewers

The relatively low number compared to past debates in recent election cycles could be indicative of low voter enthusiasm for…

June 29, 2024 19:17 IST

Chai pe Charcha with BrandWagon Premium Story

Weekends are usually dedicated to time with my family. I enjoy discovering new stand-up shows on BookMyShow, exercising, and catching…

By Shailja Tiwari

Updated: June 29, 2024 19:07 IST

Consequently businesses, especially consumer-facing ones, were compelled to adapt.

June 28, 2024 08:40 IST

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