Indira IVF launches #IVFkiPehel campaign with Kareena Kapoor Khan as brand ambassador

Reportedly, the campaign aims to educate the public on infertility by emphasizing consulting fertility experts and getting timely checkups.

Nitiz Murdia, co- founder of Indira IVF, with Kareena Kapoor Khan at the launch of the campaign (Image: Indira IVF)
Nitiz Murdia, co- founder of Indira IVF, with Kareena Kapoor Khan at the launch of the campaign (Image: Indira IVF)

Indira IVF launches its new awareness campaign, #IVFkiPehel, an initiative that will emphasise the role of seeking guidance from fertility specialists, guiding couples through the path to parenthood with expert advice and support. 

“Over the last two decades the advancement in medical technologies has revolutionized fertility treatment, making it more achievable, accessible, and affordable than ever before. Our #IVFkiPehel awareness campaign will enlighten couples about these advancements and the right guidance from fertility specialists will successfully turn their parenthood dreams into reality.” Dr Kshitiz Murdia, CEO and co-founder, Indira IVF, said.

From what is understood, the campaign aims to educate the public on infertility by emphasizing on consulting fertility experts and getting timely checkups.

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“We want everyone to understand that infertility is a medical condition requiring expert attention for timely treatment. We want our campaign to evolve societal attitudes towards fertility treatments and empower couples to seek the medical help they need without stigma or hesitation”. Nitiz Murdia, co-founder and MD, Indira IVF, said.

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First published on: 02-07-2024 at 19:00 IST
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